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The website, , went live Friday, Sept. 23, and features ISU apparel, drinkware, jewelry and other branded products. The website is the official online store for ISU Athletics, and it carries merchandise from a wide range of companies including Adidas, Under Armour, Columbia and Nike.

鈥淚t鈥檚 exciting that we鈥檙e now able to offer quality ISU gear to all of our fans and friends wherever they may live,鈥� said Stuart Summers, ISU associate vice president for marketing and communications. 鈥淲e have more than 80,000 alumni, and this website will help them to proudly showcase their Bengal pride.鈥�

The website features more than 1,600 product options, the largest selection of officially licensed ISU merchandise available online. A portion of the proceeds benefits ISU student scholarships.