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Event Marketing on a Budget: Maximizing Reach with Limited Resources

July 17, 2025

A workshop for faculty, staff and student organizations seeking information on how best to promote planned events will be held on Tuesday, August 12 at 1 p.m. in the Middle Form Room in the Pond Student Union. This workshop will equip attendees with cost-effective strategies for promoting events. Participants will learn to leverage ISU’s branding, multi-channel marketing, and community partnerships to maximize reach with limited resources.

Presenters

  • Bailey Brockett, Graduate School
  • Meg Holmes, School of Performing Arts
  • Elisabeth Curtis, College of Arts and Letters
  • Kaylee McKay, College of Arts and Letters

Presentation Topics 

  • Understanding Your Audience and Goals – Tailoring messaging for academics, students, and community engagement.
  • Multi-Channel Promotion – Email, social media, print, and partnerships.

Activities 

  • Promotions and Problem-Solving Workshop – Participants categorize promotional tools and tackle common event challenges.

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