Event Marketing on a Budget: Maximizing Reach with Limited Resources
July 17, 2025
A workshop for faculty, staff and student organizations seeking information on how best to promote planned events will be held on Tuesday, August 12 at 1 p.m. in the Middle Form Room in the Pond Student Union. This workshop will equip attendees with cost-effective strategies for promoting events. Participants will learn to leverage ISU’s branding, multi-channel marketing, and community partnerships to maximize reach with limited resources.
Presenters
- Bailey Brockett, Graduate School
- Meg Holmes, School of Performing Arts
- Elisabeth Curtis, College of Arts and Letters
- Kaylee McKay, College of Arts and Letters
Presentation Topics
- Understanding Your Audience and Goals – Tailoring messaging for academics, students, and community engagement.
- Multi-Channel Promotion – Email, social media, print, and partnerships.
Activities
- Promotions and Problem-Solving Workshop – Participants categorize promotional tools and tackle common event challenges.
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